'I didn't like it': Jenni Hermoso kissed on lips by Spanish FA boss after World Cup win

The Spanish soccer federation president has been criticised by government ministers for kissing player Jenni Hermoso on the lips during the celebrations of their women's World Cup victory.

Hermoso was heard telling teammates afterward in the locker room she "didn't like it" in a video posted on Instagram and YouTube by El Mundo newspaper and other media outlets.

The kiss happened as Luis Rubiales, the president of the Spanish soccer federation, distributed gold medals among the team following their 1-0 victory over England on Sunday.

Hermoso later played down the incident in a statement sent to Spanish news agency EFE by the federation.

"It was mutual gesture that was totally spontaneous prompted by the huge joy of winning a world cup," the statement said. "The 'presi' and I have a great relationship, his behaviour with all of us has always been 10 (out of 10) and this was a natural gesture of affection and gratitude."

Asked again about the incident on Spain's COPE Radio station, she said: "I wish they created (controversy) involving someone else, I’m a world champion and that’s what matters."

Rubiales meanwhile denounced those raising questions as "idiots".

"The kiss with Jenni? There are idiots everywhere. When two people have a moment of affection that means nothing more, you can't listen to idiocy. We are the champions, that's it," he said according to Radio Marca.

However, ministers and parts of the media were angry at the gesture.

Acting culture and sports minister Miquel Iceta said on Monday on RNE radio the kiss was unacceptable and asked Rubiales to give an explanation and apologise.

A non-consensual kiss is "a kind of sex violence we suffer all women daily, which was until now invisible, and which we cannot