Hundreds queue after Au Vodka offers tattoos for '£250' payment - live updates

More than 100 people are queuing outside the Swansea headquarters of Au Vodka after the company promised to tattoo them with bottles of their branded drink in exchange for "up to £250".

On Saturday morning, a queue numbering around 150 people snaked outside the company's headquarters on Cwmdu industrial estate in Swansea. Some told WalesOnline that they had been there since early the previous evening, and many since the early hours of the morning.

The brand recently made headlines for the fake tattoo it applied to social media star Jake Paul's arm just days before his big fight with Tommy Fury, which he lost by split decision. It was said that he had been paid $250,000 for the privilege, and many responded by saying they would have done it for free. Many noticed that the tattoo had mysteriously disappeared by the time the fight aired. Charlie Sloth, who is behind the brand, together with Jackson Quinn and Charlie Morgan - were prompted to challenge people to "put their money where their mouth is" and said they'd pay people "up to £250" to have a similar tattoo.

The 'TattAU Parlour" was said to open at 12pm Saturday according to a tweet from the company on Friday. WalesOnline understands the first ten people in the queue have been given numbered tickets, but it's still unknown exactly how the afternoon will play out.

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