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Birmingham City won plenty of headlines for their Peaky Blinders PR gimmick this weekend.
The Blues adopted the moniker of Small Heath Alliance for Saturday's Championship clash at home to Huddersfield Town in a nod to the hugely popular BBC drama.
Unfortunately, the result didn't go their way as Huddersfield sealed a 2-0 win - and the West Yorkshire side even had a cheeky dig at their hosts following the game.
A message on Huddersfield's official Twitter account said: “Three points coming home, by order of Huddersfield Town.
“Comfortable win on the road against The Leaky Blinders makes it 1️7 games unbeaten in all competitions for the Terriers!”
Many fans were quick to praise the tongue-in-cheek jibe.
One wrote: "Announce wage rise for Huddersfield admin immediately."
Another said: "Well played @htafc admin... Well played."
The Blues decided to make the one-off change to their name in celebration of its connection to the BBC series, which is set in the Small Heath area of the city. The sixth and final season of the show airs on BBC One on Sunday, February 27 at 9pm.
Birmingham City FC was founded back in 1875 as Small Health Alliance, before the club name was later changed.
The club posted a message earlier this week, saying: "We're going