How transgenderism in sports shifted the 2024 election and ignited a national counterculture

Independent Women spokeswoman Adriana McLamb joins 'Fox & Friends' to discuss IWF gaining over 7,000 signatures urging the NCAA to protect women's sports.

The same slogan played over and over again.

"Kamala is for they/them, Donald Trump is for you," the line echoed in the ears of millions of American parents and children. The ad often played during the commercial breaks of NFL, college football and MLB postseason games. 

The phrase was launched by the Trump campaign in September. It was repeated in ads, not just for Trump, but candidates down-ballot on the Republican ticket. It has been hailed as the most effective campaign slogan of the entire 2024 cycle.

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President-elect Trump points while speaking at AmericaFest, Sunday, Dec. 22, 2024, in Phoenix. (AP Photo/Rick Scuteri)

The ad presented imagery of transgender people in designer clothing, while highlighting Harris’ previous support for legislation that would allow trans athletes to compete against girls and women in sports.

The Trump transition team provided an exclusive statement to Fox News Digital, vowing to make good on its campaign stance on this issue. 

​​"The Trump Administration will not be deterred by the Biden Administration’s dirty tricks. President Trump will use every lever of power to reverse the damage Joe Biden has done to our country and deliver on his promises to the American people, including protecting women and girls by keeping men out of women’s sports," Trump’s forthcoming press secretary Karoline Leavitt said.

Vice President Kamala Harris never addressed the issue head-on during her campaign. Democratic allies backpedaled on it. Then people went to the polls, and data suggests the issue