Hotel Vulcano is offering breakfast with a beat

The sound of vinyl is mixed with the aroma of freshly ground coffee and the crunchy texture of a homemade croissant.

That's how Hotel Vulcano, Spring Hotels' flagship establishment in the south of Tenerife, starts the morning. A live DJ sets the tempo for an unforgettable breakfast brunch.

At a time when travellers are looking for more than just a good room, Spring Hotels is stepping up its experiential approach with a resident DJ who performs every day during breakfast and brunch service.

The proposal, groundbreaking in the Canary Islands hotel scene, turns the Hotel Vulcano restaurant into a cultural, gastronomic and social hotspot.

“Music is part of our day-to-day; harnessing that powerful tool to create a pleasant atmosphere at times like breakfast is a very inspiring way to get you started.

"The figure of the DJ is a distinguishing factor, and customers love the fact that the music is live,” explained Carlos Martínez, the group's music manager.

Diners enjoy a menu that varies from continental classics, including natural fruit juices, handmade pastries, eggs made to order, and the best cured meats to creative seasonal bowls or salmon bagels.

All this, while the musical selection draws “a dynamic arc” that accompanies the different stages of breakfast and brunch: a gradual evolution marked by the DJ's vision of the customer's needs and the connection that is created between them.

“One customer thanked me for the music and said besides feeding my body with the food, your music has fed my soul,” said Carlos.

“Observation is the best method to measure music's impact. A client-DJ bond is formed, sometimes verbally and sometimes visually. At a brunch, the programming can change depending on the time of day and the