Holly Willoughby turns cashier as she goes for laid-back look to open her own pop-up shop

Holly Willoughby swapped TV presenting for a shift behind the till as she opened her very own pop-up shop over the weekend.

On Saturday the This Morning and Dancing On Ice host headed to the London Coliseum to see the Wylde Moon store after she collaborated with the English National Opera (ENO) last month to launch her very first fragrance.

Holly, 41, launched her lifestyle brand Wylde Moon last year after being inspired by sound baths during her time in Australia in 2018 when she stepped in for Ant McPartlin to host hit reality show I'm A Celebrity... Get Me Out of Here! alongside Dec Donnelly.

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Wylde Moon is a lifestyle website that explores topics from "beauty and fashion to energy and healing" but also featured its own boutique where Holly has launched her perfume, named (borrowed from) The Wild, as well as two candles and a reed diffuser, and sparkling 12-piece jewellery collection alongside Kirstie Le Marque.

The pop-up shop featured all off Holly's products and she excitedly shared a video of herself outside in the spring sunshine. "I'm here," she excitedly said to the camera. "This is the shop window. We're here at the Coliseum. We've taken over completely in a shop and we've got the book, the perfume, the candles. All sorts of lovely things."

"I've never had a shop window before. It's quite exciting," the mum-of-three added before wondering if she could sit in the window before suggesting it was a 'dumb thing' to do.

A short while later Holly became store clerk for the day by packing gifts for her customers. She was snapped wearing a slate grey blazer jacket which she wore over a low-cut white blouse with thrilled