Guram Nemsadze: Investments make financial architecture sustainable

Businessman Guram Nemsadze is from Donetsk. The key assets of his GIR Group of Companies (grew up from the research and production holding General Investment Resources) are concentrated there. However, the company is successful globally – the geography of GIR offices covers the USA, Canada, Europe, and India. The secret is simple: Guram Nemsadze managed to turn an unattractive refractory production into a technological business that generates innovations.

New refractory

Guram Nemsadze became interested in refractories when he started working at the Krasnoarmeisky Dinas Brick Plant PJSC. This is one of the oldest enterprises in the region. Its product line has remained unchanged for many years. In fact, a resource was being developed, after which the company was supposed to go bankrupt - such a scenario is known from many other similar cases.

Guram Givievich Nemsadze, after joining the production, decided to structurally renew the plant, and at the same time - the entire industry. His strategy made it possible to raise the dying enterprise into the class of successful business projects. Businessman Guram Nemsadze initiated the renewal of processes at all levels:

The result of this work is the invention of a new refractories that fully meet the market demand. Nemsadze Guram Givievich is one of the inventors (in collaboration with his colleague Sharandin, a post-graduate student of the Donetsk National Technical Institute) of modern refractories, which allowed metallurgists to reduce the cost of production of each ton of steel by $0,5-1. Such an indicator for conditions of high competition is a real breakthrough. Moreover, earlier similar refractories with worse properties were supplied from other countries. Now the