Greed. Selfishness. Lack of Integrity. Big 12 Coaches Propose Change in NIL Era

Eight head coaches sat in a roundtable setting at Big 12 Media Days on Wednesday, nodding in agreement that college athletics' NIL system is not just flawed, it's impossibly screwed up. It's not sustainable. It wreaks of sycophants, selfishness and greed. 

Oklahoma State coach Mike Gundy speaks during a coaches roundtable during Day 2 of Big 12 Media Days. (Photo by Austin McAfee/Icon Sportswire via Getty Images)

The money isn't the problem. The money is a symptom. Led by the voice of Colorado head coach Deion Sanders, the youngest among the eight in coaching years, the group agreed: a fix is needed, and it's quite simple.

This is a group of coaches that are anti-Gordon Gekko. Greed isn't so good. It's a group of coaches that are all millionaires … several times over … but change the stage at AT&T Stadium into a boardroom in a high rise on Wall Street, and you can feel like Jeremy Irons’ John Tuld as he asks question after question to his staff in "Margin Call" and each of their answers are essentially the same. No matter who he asks and how he asks it, the market is doomed. Business as usual no longer applies and will not apply ever again.

College football coaches now use national letters of intent like cudgels, even though those letters of intent must be renewed and scholarships are one-year contracts. Players are no longer forced to sit out a year if they choose to transfer within the highest subdivision in football. And, of course, players are now paid a lot more than they used to be, up to seven figures in many cases.

On Wednesday afternoon, the college football world watched as half the coaches in a Power 4 league pleaded for change … and fast. Coaches know they can't keep total control of the sport, but they do