Frank Reich among groups going to LA to combat trafficking

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Frank Reich is heading to Los Angeles this week for an important mission.

A year after he became head coach of the Indianapolis Colts, Reich and his wife, Linda, formed kNot Today, a nonprofit that works to prevent child sexual abuse and exploitation. Their foundation is among five organizations working together at the Super Bowl to combat sex trafficking, which is often heightened around major events.

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"This is one of the most horrific crimes," Reich said on the AP Pro Football Podcast. "Children who are actually looking to adults to protect them and nurture them and help them to grow up to live mature, holistic lives are the actual ones who adults are using — that trust the children are placing in them and then exploiting them and abusing them for their own good. It doesn’t get any worse than that."

Former Dodgers general manager Kevin Malone formed The Alliance Against Human Trafficking and Exploitation, consisting of kNOT Today and four other groups. With support from the NFL and the Los Angeles Super Bowl Host Committee, the goal is to disrupt the illicit operations and assist victims.

"We have a real problem in America, with our children being under attack, being targeted by predators, and it’s scary," said Malone, co-founder and CEO of the U.S. Institute Against Human Trafficking. "It’s evil and people aren’t talking enough about it."

Reich and his wife along with daughter Lia are working to not only raise more awareness and help bring prevention, but their foundation also focuses on aiding victims in the area of mental health.

"We’re doing everything we can to prevent this from