FOX Sports, Barstool Sports team up to enhance college football, basketball coverage in new deal

Barstool Sports founder Dave Portnoy discusses his new partnership with FOX Sports on 'Fox & Friends.'

FOX Sports and Barstool Sports are coming together to bolster coverage of college football, college basketball and other FOX Sports properties, the companies announced Thursday. 

Starting in the fall, Barstool Sports owner and founder Dave Portnoy will become a regular contributor on FOX Sports’ "Big Noon Kickoff."

In addition to Portnoy, various Barstool Sports personalities, including Dan Katz, known as "Big Cat," will appear on "Big Noon Kickoff."

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Barstool founder and CEO Dave Portnoy before the Florida Atlantic Owls and Loyola Ramblers play in the Barstool Invitational at Wintrust Arena Nov. 8, 2023, in Chicago. (Michael Hickey/Getty Images)

"We’re excited to welcome Dave Portnoy and Barstool Sports to the FOX Sports family," FOX Sports CEO and Executive Producer Eric Shanks said in the announcement.  

"Dave has built a one-of-a-kind brand that connects with a new generation of sports fans — authentic, bold and original. Their unique voice and loyal fan base makes them a natural fit for our evolving multiplatform content strategy."

Portnoy echoed Shanks’ excitement about the collaboration. 

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Dan Katz and Dave Portnoy of Barstool Sports during UFC 281 at Madison Square Garden Nov. 12, 2022, in New York City. (Chris Unger/Zuffa LLC)

"Everybody at Barstool is super excited to partner with the FOX Sports family," Portnoy said. "In our two-decade history, we’ve never had the chance to work with so much talent and resources. We can’t wait to collab and bring our voice to