Foreign investors are willing to invest in Ukrainian real estate if there is a proven business model and transparent returns, says a co-owner of Standard One

Foreign investors are ready to view Ukrainian real estate as an investment asset if the developer offers not just presentations and promises, but a finished product, a clear business model, transparent financial logic, and an exit strategy, said Oleksandr Ovcharenko, co-owner of Standard One, during his speech at Forbes Development 2026.

“A foreign investor should see not just pretty promises or pictures, but a finished product and a proven business model. The investor must understand all the risks involved, the payback period, the return on investment, and, most importantly, the exit strategy from this investment,” Ovcharenko noted.

According to him, foreign investors’ requirements for development projects have not fundamentally changed either before the full-scale war or during it. Transparency, a clear investment structure, a proven business model, and a track record of successful projects remain key.

Standard One notes that the company has already implemented this approach in its first project, S1 VDNG. Of the 660 apartments in the project, 235 were purchased by non-residents, including investors from Israel, the U.S., EU countries, and South Korea.

According to Ovcharenko, the interest from foreign buyers stems from the clarity of the build-to-rent model, which has long been in use in the EU, U.S., and UK markets. This format allows investors to assess how the asset operates, its expected returns, and potential exit strategies.

“We have offered the market a real product, a real model—the build-to-rent income property format—which has been operating in the developed countries of the European Union, the U.S., and the UK for several decades. The Polish market for rental residential real estate has grown tenfold in