Football club Al-Hilal and Saudi Entertainment Ventures team up to boost sport in Kingdom

RIYADH: Al-Hilal, one of Saudi Arabia’s leading football clubs, and Saudi Entertainment Ventures, also known as SEVEN, on Monday signed a three-year official partnership agreement. They said the deal includes mutual commercial and marketing rights designed to benefit guests at SEVEN’s entertainment destinations in the Kingdom and Al-Hilal fans, beginning from the start of the 2023/2024 Saudi Pro League season in August.

SEVEN, a wholly owned subsidiary of the Saudi Public Investment Fund, said the partnership aligns with its aspirations to be an enabler of the next generation of Saudi sporting talent through the services at its venues. Individuals interested in pursuing a career in sport will be able to hone their skills by participating in the numerous activities on offer at SEVEN’s destinations, it added, including skiing, climbing, surfing, bowling, golfing, indoor sky-diving and e-karting.

Abdullah Al-Jarbou, the CEO of Al-Hilal, said the partnership agreement illustrates the ways in which the sports and entertainment sectors are increasingly intertwined in the Kingdom, in keeping with the aims of the Saudi Vision 2030 development and diversification agenda. “It enables both parties to fulfill their goals to enhance the quality of life for the people of Saudi Arabia,” he added.

Abdullah Al-Dawood, SEVEN’s chairperson, said: “We are redefining the entertainment landscape of the Kingdom with an unrivaled offering of entertainment, which includes education, sports, adventure, events and more. We are committed in supporting the goals of Saudi Vision 2030 to enhance the quality of life among all residents.