Fiona Morgan: Making sustainability essential to the fabric of sport

Sail GP’s director of purpose and impact Fiona Morgan is the latest guest on The Game Changers podcast. 

With nearly 20 years’ experience in the sports industry, Morgan has an impressive track record of shaping social impact strategy and delivering campaigns for some of the world’s most high profile sports brands. 

She has worked with icons such as Chris Evert, David Beckham and Bradley Wiggins, and now helps make sustainability essential to the fabric of sport with Sail GP. 

“I’m the chief conscious officer of our business,” Morgan said. “It’s how we embed thinking differently and be more sustainable in every element of the business. 

“It’s really spending time with teams and explaining their role in sustainability, what they can do and actually giving them a bit of responsibility and ownership to deliver it. 

“So not being worthy and judgemental, but really just explaining why they’re important”. 

Sail GP is a purpose-driven global sailing league. Athletes also take part in the Impact League, which tracks the positive actions each team makes to reduce their overall carbon footprint and help accelerate inclusivity in sailing.

Morgan, who was the mastermind behind the Impact League, explained why sport could be so vital in the discussion around environmental sustainability. 

“Sport really has this power. It inspires people and this problem is a problem for the world. Climate change is for everyone. And if people like it or not, we all need to change one or two behaviours and the world will be different.

“Sport and fashion will be big vehicles to educate people and help them change behaviour. Because if your favourite football team or your favourite player does something different, tribal fans will follow, listen and do