Discovery+ drives Winter Olympics performance as streaming audiences in first week surpass total of Pyeongchang 2018

Total streaming viewers for Beijing 2022 surpassed PyeongChang 2018 after only four days of competition. New paid streaming subscribers for Beijing 2022 pass those acquired for the entire last Winter Olympic Games.

Eight times more viewers streaming content compared to the same period for PyeongChang 2018. Eurosport's average linear audiences remain strong and are in line with the last Olympic Winter Games, despite total TV usage being down more than 10 percent since 2018.

The opening week of competition at Olympic Winter Games Beijing 2022 has driven massive increases in engagement on discovery+ and Eurosport digital services, as well as strong overall linear viewership across Europe. Ad/> The first week of competition has delivered a strong start to Beijing 2022 across Discovery’s European television network and streaming products led by discovery+, the streaming Home of the Olympics.

Beijing 2022‘We’ll have to do a KFC date’ — Valentine’s Day love inside an Olympic ‘closed loop’AN HOUR AGO Eight times more viewers are streaming Olympic content compared to the same period for Olympic Winter Games PyeongChang 2018 with total new paid subscribers to Discovery’s streaming services already surpassing 2018 with a week of competition still to go. Nearly three-quarters of a billion streaming minutes have been consumed on Discovery’s subscription services so far, more than 18 times higher than the same period of PyeongChang 2018.

Average minutes consumed per viewer across discovery+ and Eurosport streaming services has more than doubled, as well as people on average watching 29% longer on television vs PyeongChang 2018. Our free Olympic news and short video clips on Eurosport.com have more than doubled their reach as well.