Dave Portnoy reveals his colonoscopy experience with the world: ‘You gotta do it’

Barstool Sports founder Dave Portnoy on his skin cancer scare and the upcoming second annual ‘One Bite’ pizza festival in NYC.

Barstool Sports founder Dave Portnoy is sharing his cancer prevention journey with the world.

Portnoy, 47, had a colonoscopy on July 31 and documented the experience on social media for his fans.

The CEO announced in a video on X, formerly Twitter, on July 29 that he was preparing for the procedure in Boston, as part of what he jokingly called the "Dave is getting old checklist."

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Before beginning his fasting and prep, Portnoy said he ate "seven f***in' dinners from Giacomo's."

While he expressed that he was dreading the procedure, he emphasized the importance of men getting screened, saying, "You gotta do it."

Barstool Sports founder Dave Portnoy shared his colonoscopy experience with his social media followers. (Getty Images)

Colon cancer "is the second leading killer of men," Portnoy said in the video. "It can be treated if you catch it early."

(Updated statistics from the American Cancer Society show that colorectal cancer is the third-deadliest cancer for men, after lung cancer and prostate cancer.)

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Portnoy said he has partnered with the Washington, D.C.-based nonprofit Lead From Behind to help raise awareness of colorectal cancer.

"I’m a captain, that’s what captains do — they lead the ship," he said.

On July 30, Portnoy jokingly posted, "I’m starving. May not make it."

The next morning, at 5:48 a.m, he posted, "Rise and shine, it’s colonoscopy time!"

He then shared a video of himself upon arrival at the facility, joking