College football star Ashton Jeanty shares NIL advice to incoming players: 'Don't chase the bag'

Boise State star Ashton Jeanty talks to Fox News Digital about his experience with name, image and likeness while dominating the football field.

Ashton Jeanty nearly captured the Heisman Trophy in 2024 after putting up incredible numbers in his final season with the Boise State Broncos.

Jeanty ran for 2,601 yards, nearly eclipsing Barry Sanders’ single-season rushing record of 2,628 yards for the former Oklahoma State standout. He also had 29 rushing touchdowns. The former Broncos running back had 4,769 rushing yards and 50 rushing touchdowns in 40 career games.

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Boise State Broncos running back Ashton Jeanty after the Fiesta Bowl against the Penn State Nittany Lions at State Farm Stadium in Glendale, Arizona, Dec. 31, 2024. (Mark J. Rebilas-Imagn Images)

He accomplished the feat in the midst of college athletics’ name, image and likeness era. The better a college athlete plays on the field, the more money there could be available to him through NIL deals. Jeanty’s NIL valuation was estimated at $1.6 million, according to On3 Sports.

Jeanty had NIL deals with SAXX underwear and the Boise Hawks minor league baseball team. But he made clear to anyone coming out of high school expecting to get paid that they should really focus on their craft on the field rather than the money that comes with it.

"No. 1, don’t chase the bag," he told Fox News Digital when asked whether he had advice for high school athletes coming into the college game. "Chase your goals and dreams. Everybody seems to get away from that. I had a dream of being an NFL player three years ago, one of the best running backs. And I’m here walking in that because I didn’t chase after the bag. There were plenty