Coco Gauff ends social media hiatus to clap back at critics of her natural hair in latest ad

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Coco Gauff deleted social media for a month but felt the need to return and post a message on TikTok earlier this week.

The tennis star's message came in an eight-minute-long video after she said she had become aware of negative comments about her appearance, including her natural hair, in a new advertisement for Miu Miu.

Gauff explained the behind-the-scenes of the photoshoot and photo selection process, as well as how she didn't want her hair slicked back for photos because it's "not good for my hair."

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Coco Gauff returns a shot in the Cincinnati Open quarterfinal match between Coco Gauff and Jasmine Paolini at the Lindner Family Tennis Center in Mason, Ohio, on Friday, Aug. 15, 2025. (IMAGN Syndication: The Enquirer)

"There are thousands of people talking about the way that I look, and not in a positive way..." Gauff began.

"I’m not gonna apologize for the way that my hair looked, because there are other girls who had the exact same hair as me, and I just wanted them to feel represented that your hair is literally fine the way it is. My hair was good enough for a high-fashionable brand like Miu Miu to promote one of their newest launches. So if my 4C hair is good enough for that, yours is good enough to do whatever it is you need it to do. I'm not going to apologize for that."

Gauff also explained that she did minimal makeup for the photos, rather than a "full face," to connect with fans through that "minimum" Miu Miu "aesthetic."

Coco Gauff of the U.S. reacts after winning a point over Australia's Olivia Gadecki during their first round match of the French Tennis Open, at the