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CNN runs Chinese news agency sponsored content on 2022 Olympics

Hudson Institute senior fellow explains why words matter when describing China's actions against Uyghurs.

CNN ran a paid ad in the form of sponsored content from a China state media website about the safety protocols and sustainability practices at the 2022 Beijing Olympics.  

"The 2022 winter games in Beijing will provide a stage for the world’s top winter sports athletes and highlight China’s efforts to host a safe, sustainable global-scale event," the subheading of the piece from Xinhua News Agency reads. 

BEIJING, CHINA - JANUARY 27: Ice Resurfacing Machine ice cleaning machines prepare the surface at the Capital Indoor Stadium on January 27, 2022 in Beijing, China. Beijing is preparing for the 2022 Winter Olympics which start on February 4th. (Photo by Richard Heathcote/Getty Images) (Richard Heathcote/Getty Images)

The press release-style article, which is not dated, promotes a "green construction and infrastructure drive" along with "extensive safety protocols" and a plan to fully power 26 different Olympic venues with "renewables."

"It’s an event like no other for winter sports athletes and fans," the piece says. 

The sponsored piece of content does not mention China's human rights abuses against the Uyghur Muslim minority. As an organ of the Chinese government, the outlet has published articles staunchly denying the atrocities.

NBC, OTHER MEDIA CRITICIZED FOR COVERAGE OF CHINA DURING OLYMPICS: ‘WORDS MATTER’

The China-sponsored outlet said the Beijing Olympics hopes to also focus on "climate friendly refrigeration."

Fox News has reached out to CNN for comment. 

The piece also promotes a Fuxing bullet train which the piece says is 10 percent more "energy efficient" than other models. 

File photo: A man waves

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