Canada Soccer unveils new philanthropic programs, offers details on World Cup tickets

Canada Soccer unveiled two new philanthropic programs Monday, one partnering with Infinity Records and award-winning Canadian producer Boi-1da and the other linking an expanded Canada Red supporters' club program to tickets for Canada's games at the 2026 World Cup.

Boi-1da (pronounced Boy Wonder) has been named Canada Soccer's first "national teams music ambassador" and will oversee a program titled "Perfect Pitch" that will produce a World Cup-themed album with proceeds going to the Canada Soccer Foundation to benefit youth soccer programs.

The Canada Red supporters' club, meanwhile, is being revamped and enlarged, offering members several tiers to access tickets to Canada's 2026 World Cup matches.

Under CEO and general secretary Kevin Blue, Canada Soccer has looked for ways to increase revenue while attempting to renegotiate an improved deal with Canadian Soccer Business, which looks after marketing and broadcast rights for both Canada Soccer and the Canadian Premier League. Blue turned to donors for help in hiring both Jesse Marsch and Casey Stoney as the men's and women's national team coaches.

Canada Red previously offered three tiers, the first free and the other two at a cost of $50 and $150 annually, respectively, with differing levels of access to Canada game tickets and other perks. Canada Soccer says it currently has a little more than 100,000 members in total across the three tiers.

The revamped Canada Red offers seven levels, from free to $5,000 annually. Each tier provides access to Canada Soccer's ticketing allotment lottery for World Cup games featuring the Canadian men — the higher the tier, the higher the chances of securing tickets.

FIFA traditionally reserves a portion of each World Cup game's tickets