Caitlin Clark keeps delivering record WNBA viewership as Fever top 1 million viewers yet again

Host of 'The Sage Steele Show' Sage Steele asserts the WNBA is mishandling generational talent Caitlin Clark. Steele critiques the league's consistently poor officiating, which has led to numerous uncalled fouls against Clark and other players this season. She stresses that this continued neglect risks losing the WNBA's growing fanbase.

Caitlin Clark and the Indiana Fever’s July 15 game against the Golden State Valkyries averaged 1.14 million viewers, according to USA Sports PR.

It was the most-watched WNBA game in USA Sports’ WNBA history, beating the record that Clark and the Fever set... one week earlier.

Caitlin Clark and the Indiana Fever broke USA Sports' WNBA viewership record for the second straight week, averaging 1.14 million viewers. (Michael Hickey/Getty Images)

In fact, this is the third time that Clark and the Fever averaged at least one million viewers on USA Sports, starting with their June 16 game against the Toronto Tempo. That was the USA Sports record until the team broke it on July 8.

WNBA WANTS A BIGGER STORY THAN CAITLIN CLARK, BUT TV RATINGS KEEP POINTING BACK TO HER

The July 8 game against the Los Angeles Sparks was particularly impressive because it averaged 1.04 million viewers across USA Network and CNBC despite tipping off at 10 p.m. ET on a Wednesday. It became the first WNBA game with a 10 p.m. ET start to reach one million viewers.

Apparently, that record wasn’t good enough.

The Fever-Valkyries audience was up 172% compared to the 2025 WNBA cable average. USA Sports also said it was the second-most-watched WNBA game on cable or streaming this season and the top cable entertainment program of the night.

The only WNBA game on cable or streaming to draw more viewers this season was another