Bud Light, UFC deal reveal two possibilities of what's really going on

UFC president Dana White reacts to making Bud Light UFC's official beer after the beer giant faced intense backlash following its partnership with trans activist Dylan Mulvaney on 'Hannity.'

Bud Light is in a fight for survival. The once-No. 1 beer is now an afterthought after its disastrous PR moves and conservative backlash. Turns out, people don’t want the aftertaste of leftist propaganda with their brew. And now the beer company might finally be listening. 

Back in April, Bud Light teamed up with transgender influencer Dylan Mulvaney to promote the beer. The company sent some special cans with Mulvaney’s face on them celebrating "365 Days of Girlhood." 

The result created a transition for the beer as well because drinkers went elsewhere. Bud Light long held a conservative spot in the beer-verse. The Mulvaney deal caused enormous negative reaction ranging from picking a tastier beer to singer Kid Rock using Bud Light cans for target practice. 

Now the suds maker is betting that tough men and women will help sell the beer that a biological male undermined. The company finally realized it was in deep hops. So it took action. In the past few weeks: 

Bud Light launched "an initiative to help Folds of Honor deliver $3M in educational scholarships to the families of first responders."  

The company tried to placate its distributors by offering $150 million to them to keep from being kicked off of shelves. 

And, while it might just be for business reasons, Captiv8, the marketing company involved in the Mulvaney fiasco, just let go of a bunch of execs.

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Then there’s the savvy UFC deal. UFC CEO Dana White said in a press release. "There are many reasons why I chose to go with