Browns alternate helmet, uniform combination appears to reignite beef with rival Bengals

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The Cleveland Browns unveiled a white helmet, jersey and pants combination Tuesday that will serve as the team's alternate uniform for the upcoming season. 

The white helmet is the most notable change in the uniform because the Browns have worn an orange helmet for over seven decades. Reactions poured in across social media from fans shortly after photos of the white uniforms surfaced.

Some expressed excitement about the new look, while others roasted the Browns for seemingly creating jerseys that look similar to their division rival Cincinnati Bengals' uniforms.

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Cleveland Browns helmets during a mandatory veteran minicamp at CrossCountry Mortgage Campus June 7, 2023, in Berea, Ohio. (Nick Cammett/Diamond Images via Getty Images)

The NFL shared images of the white jerseys and the helmets that feature an orange and white stripe down the middle, writing, "The [Browns'] new white alternate helmets look so clean." 

BENGALS' WHITE UNIFORMS DRAW MIXED REACTIONS ON SOCIAL MEDIA

The jersey numbers are brown and outlined in orange. The jersey also features brown and orange stripes on the sleeves.

The Browns will host the Bengals Sept. 10 to open the 2023 season. Deshaun Watson enters his second season as the Browns starting quarterback. 

He will be eligible to play in the opener after missing the first 11 games of 2022 due to a suspension. Watson will be under pressure to live up to his massive and fully guaranteed contract after he put together a mediocre six-game performance last season.

FirstEnergy Stadium before a game between the Cleveland Browns and the Pittsburgh Steelers Jan.