Broadcaster Tim Brando suggests sports fans get confused where to watch games as streaming takes over

FOX Sports broadcaster Tim Brando appeared on OutKick's "Don't @ Me with Dan Dakich" and spoke about a hidden issue with streaming in 2026.

As the NFL continues to expand its reach, more media companies are looking for their piece of the TV rights pie. 

But as the media rights deal currently sits, there is already a demographic of fans who view it all as too much. And fans may have to figure out how to access even more platforms, with the league expected to rip up its current paperwork for a more lucrative media rights deal, where additional media partners could get involved. 

Tim Brando, the longtime sports broadcaster who currently works with FOX Sports, believes there are Americans who don’t like where the NFL, and sports leagues in general, are headed with the use of so many platforms. 

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NFL Commissioner Roger Goodell speaks during his state of the NFL news conference ahead of Super Bowl LX between the Seattle Seahawks and the New England Patriots in San Jose, California, on Feb. 2, 2026. (AP Photo/Matt York)

"I’m here to tell you, a lot of America isn’t ready for it and doesn’t like it," Brando said on "Don’t @ Me with Dan Dakich."

The NFL’s current primetime game slots include Netflix, ESPN, Peacock ("Sunday Night Football," which also airs on NBC) and Amazon Prime Video ("Thursday Night Football"). If other players get involved, consumers will have another platform to keep track of, not to mention the cost of another subscription on top of how else they consume the league’s games each year. 

Brando explained to Dakich how he feels from a March Madness standpoint. 

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