Branston spuds becomes Lincoln City main shirt sponsor

National potato supplier Branston has teamed up with Lincoln City Football Club for the 22/23 season.

The Lincolnshire business, which is based in the nearby village of Branston, has become front-of-shirt partner for the EFL League One team next season. The Imps finished the 2021/22 season safely in seventeenth place.

Branston HR director Simon Telfer said: “We’re always interested in any opportunities to support our local community, and Lincoln City FC is a team based only six miles from our offices with many of our colleagues already keen fans, so it was natural choice.

“The club has fantastic links to groups in the area through education and wellbeing schemes, which aligns with Branston’s core values of connecting the community in a positive way.

“Through our partnership, we want to support the club in strengthening these connections and promoting health and wellbeing in the community and our factories.”

Branston is a big supplier of potatoes across the UK, picking and packing approximately 350,000 tonnes of spuds each year for a range of retailers.

Adam Chantrey, head of commercial at Lincoln City, said: “We’re thrilled to have Branston as a diamond club partner for the upcoming season, following our initial partnership.

“Both the club and Branston are aligned on our principles and want to encourage strong community links, especially to improve education and wellbeing for local people.

“As the team steps onto the pitch they will proudly be sporting their kits with Branston’s logo, in addition to the new formation wear, which includes match and training kits.”