Booming Saudi sports showcased with awards and first expo

RIYADH: The Saudi Sports for All Federation on Saturday concluded the first SFA Expo in the presence of Prince Khaled bin Alwaleed bin Talal Al Saud.

The President of the Saudi Sports for All Federation was joined by Khalid Abdullah Albaker, CEO of Quality of Life,  Shaima Saleh Al-Husseini, SFA Managing Director, and Kholoud Al Junaibi, Secretary-General of UAE Sports for All Federation.

The exhibition, at Riyadh Front Exhibition & Convention Center, included a range of sessions and workshops delivered by more than 90 sports experts and trainers, with many more from around the world attending with a view to invest in the Saudi market.

Prizes were given in the Community Sports Group Awards to groups advancing the Saudi sports industry and regional sports culture. The categories were: the most active community sports group on the SFA app; most unique event idea; most effective sustainable and community service initiative and most active male or female university group.

Al-Husseini said: “We are very pleased to have hosted the SFA Expo. The exhibition will help to raise the Kingdom’s profile on the global stage as a world-class sports hub. 

“It will shine an even brighter spotlight on the importance of sport and physical activity to the economy and society, encouraging more people and families to lead healthy, active lifestyles.”

The exhibition allowed visitors to interact with leading global and regional brands in the sports and fitness sector, attend panel discussions and workshops, and view and participate in competitions that added more excitement and fun to the event. 

It also provided professionals, athletes, trainers, and fitness enthusiasts worldwide with an appropriate platform to discuss challenges in the