Bills' Keon Coleman says this year is 'make or break' for him - ESPN

ORCHARD PARK, N.Y. — Buffalo Bills wide receiver Keon Coleman put the importance of his third season in the NFL simply.

«For me, it's make or break,» Coleman said.

"[If you are] s--- you might not be here. Simple as that, [simply] put, man.… I know what I'm capable of. So, if I fall anything short of that, I'm doing myself a disservice and my team."

For a variety of reasons — including unprompted remarks from team owner Terry Pegula — the outside talk about Coleman has been extensive this offseason.

But in speaking with media following a Bills voluntary OTA on Tuesday, and for the first time since the 2025 season ended, Coleman spoke openly about the reality of his situation. He insisted he doesn't care about all the noise surrounding him, saying his «job is to come out here, put my cleats on, strap them up and prove my worth here.»

The 33rd overall pick in the 2024 NFL draft is coming off a season that he described on Tuesday as «ass.» Coleman, 23, was disciplined by former coach Sean McDermott in November for being late to a meeting in the form of a healthy scratch. He was then inactive for three more games during the season. Coleman was also benched for a quarter of a game his rookie season because of off-field timing issues.

He finished the 2025 season with only one game over 100 receiving yards (Week 1), four regular season touchdowns and one in the Division Round loss to the Denver Broncos. His 404 receiving yards in 2025 trailed the 556 in his rookie season despite playing in the same number of games (13).

«Getting benched four games, some s--- like that. Unacceptable,» Coleman said. «Ended off on a decent note, had a touchdown [in the playoffs], so that was — I wouldn't even call that a confidence boost, it was