Bills' Josh Allen addresses viral photo of wife Hailee Steinfeld wearing Broncos gear

Josh Allen and the Bills are in their 6th straight Divisional round with zero Super Bowl appearances. Jason McIntyre asks if this is Super Bowl or Bust for the Bills.

Long before Hailee Steinfeld was married to Buffalo Bills star quarterback Josh Allen, she was donning Denver Broncos gear during that team’s Super Bowl win over the Carolina Panthers in 2016.

With the Bills and Broncos squaring off in the AFC Divisional Round on Saturday, Steinfeld’s picture from 10 years ago resurfaced on social media. CBS sideline reporter Tracy Wolfson asked Allen about the viral picture.

"Asked Josh about this pic and he told me he had no idea it was floating around. Laughed and said she was probably paid to be there. And that he definitely wasn’t going to bring it up at home," Wolfson posted on X.

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Buffalo Bills quarterback Josh Allen works out prior to an NFL wild-card playoff football game against the Jacksonville Jaguars in Jacksonville, Florida, on Sunday, Jan. 11, 2026. (Chris O'Meara/AP Photo)

Allen and Steinfeld got married in June 2025, and announced they were expecting their first child together in December 2025.

Last week was eventful for the couple, as Allen led the Bills to a Wild Card win over the Jacksonville Jaguars while Steinfeld presented an award at the Golden Globes. Steinfeld starred in 'Sinners,' which was up for seven awards, and won Best Original Score — Motion Picture and Cinematic and Box Office Achievement.

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Josh Allen and Hailee Steinfeld attend the 14th Annual NFL Honors at Saenger Theatre in New Orleans, Louisiana, on Feb. 6, 2025. (Michael Loccisano/Getty Images)

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