Billionaires-backed Sunbet Sporting eyes leadership in Africa’s betting industry

Sunbet Sporting International Limited, a dynamic new entrant into Africa’s booming sports betting industry, is set to launch in the first quarter of 2025.

Backed by the financial power of four prominent African billionaires, Sunbet is positioning itself as the continent’s largest and most innovative sports betting platform, aiming to revolutionize the way millions of Africans engage with sports.

At a press briefing following a high-level board meeting, Akin Adeshola Babatunde, the company’s spokesman, highlighted that Sunbet’s robust financial backing and expert team will enable it to quickly scale and dominate the market.

“Our financial backers have been instrumental in positioning Sunbet for success,” said Babatunde. “With their investment and guidance, we have the means to create an unparalleled sports betting experience that will cater to millions of sports fans across Africa.”

Africa’s sports betting market is estimated to be worth over $1.5 billion annually, with double-digit growth forecasted in the coming years, according to reports from the African Sports Betting Association and PwC. The rise in internet penetration, mobile usage, and the continent’s deep passion for sports, especially football, has set the stage for Sunbet’s ambitious entry. Babatunde emphasized that Sunbet’s cutting-edge technology, coupled with its commitment to responsible gaming, will set the brand apart from its competitors.

“Sunbet will offer a seamless, secure, and exciting betting experience with a focus on live betting and mobile-first innovations,” Babatunde noted. “We will be leveraging the latest technologies to ensure our customers get the best odds, real-time updates, and reliable payouts, setting new standards for the industry.”

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