Big 12's Brett Yormark outlines league's future, talks equity in sports, the 'long game' for student-athletes

Fox News Flash top headlines are here. Check out what's clicking on Foxnews.com.

Brett Yormark has an impressive resume.

He was COO of Roc Nation; co-CEO of Roc Nation Unified; president and CEO of Brooklyn Sports & Entertainment Global, which controls the Brooklyn Nets and the Barclays Center; and helped build NASCAR into a major brand. 

On Aug. 1, he became commissioner of the Big 12.

Yormark told Fox News Digital he’s "really enjoying" his new role and position as one of the top commissioners in major college sports and is beginning to find a rhythm with college football underway and the college basketball season right around the corner. 

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

University of Kansas students react to watching the NCAA men's basketball national championship game April 4, 2022.  (David Eulitt/Getty Images)

He said he sees room for growth and opportunity for the conference, which was founded in 1994.

"I think the conference has incredible upside, well positioned. My mindset coming in is this is like a mature startup in 26 years but a lot of possibilities and opportunities. So, over the last two and a half months, it’s really been about how do we best position the conference to move forward in an effective manner, starting with organization redesign, outsourcing some thinking," he said.

"There’s been a lot to do and a lot to think about, but so far so good. I don’t see any major obstacle. There’s just a lot of things we need to look at. It’s kind of coming in and almost doing a full audit of a business. Doing a SWOT analysis — strengths, weaknesses, opportunities and threats. And look at it most holistically as you can and then define the strategy. But I think we’re well on our way doing that,