beIN Partners with Snap Inc. to Bring Coverage of FIFA World Cup Qatar 2022™ and Football Highlights to Snapchat

Snapchatters in MENA will now be able to follow beIN SPORTS’ football highlights on Discover, and enjoy every game, goal, and memorable moment from the current sports season, all the way to the FIFA World Cup Qatar 2022™.

beIN SPORTS, the flagship sports channel from beIN MEDIA GROUP (“beIN”) and Official Broadcaster of the FIFA World Cup Qatar 2022TM for all 24 countries in Middle East and North Africa (MENA) and France, have partnered  with Snap Inc. to bring the best of their football coverage to Snapchat. The Discover partnership will see beIN SPORTS launch dedicated football highlights shows covering all the best moments from the ongoing football season and the FIFA World Cup Qatar 2022TM.

The agreement was signed today at beIN’s MENA headquarters in Doha by Mohammad Al-Subaie, CEO of beIN MENA, and Hussein Freijeh, Snap Inc.’s General Manager – MENA. 

During the ongoing European football season, Snapchatters across the region will be able to watch beIN SPORTS coverage of top tier football leagues, including the UEFA Champions League, English Premier League, Bundesliga and Ligue 1 through a dedicated weekly football highlights show. They will also have access to a “Weekly Off-Season” show outside the European football season, featuring general sports and sports news content. The content offering will be further ramped up during the FIFA World Cup Qatar 2022TM through a dedicated show covering all match highlights, moments, and every single goal on Discover. 

Commenting on the partnership, Mohammad Al-Subaie, CEO of beIN MENA, noted: “The passion that fans in the MENA region have for football is unparalleled. We are gearing up for arguably the most remarkable year in beIN’s history – broadcasting the greatest football