beIN MENA Viewership Exceeds One Billion for Opening Ceremony & First Round of FIFA World Cup Qatar 2022TM

Qatar v Ecuador, Saudi v Argentina, and Brazil v Serbia draw the three biggest audiences as regional viewership of beIN SPORTS, Official Broadcaster in 24 countries, sets new record

Doha, Qatar – 30 November 2022: Records are tumbling at beIN MEDIA GROUP (“beIN”) after the Official Broadcaster of the FIFA World Cup Qatar 2022™ released initial numbers showing more than a billion cumulative views of the opening ceremony and first round of group stage matches on its flagship channel beIN SPORTS across the Middle East and North Africa (MENA). 

Surging Social Media

While fans in the MENA region tuned into live broadcasts on beIN SPORTS more than a billion times, the data related to the company’s social channels during the first eight days is even more impressive. Between November 20 and 27, the published content across the eight days generated an enormous 1.7 billion impressions – more than seven times the 235 million generated across the entire FIFA World Cup Russia 2018. The broadcaster’s video posts in particular were viewed more than 330 million times, almost triple the number of views generated across the whole month of the 2018 tournament (121m).