Beijing 2022's new English language song for the Olympics divides opinions

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A new English-language song released by Chinese state media for the Beijing Winter Olympics has divided opinion, gaining effusive praise on Chinese social media but panned by overseas critics as "cringey" and out of touch with reality.

The music video "Join Us in Winter" was released this week on China's Twitter-like platform Weibo by state news agency Xinhua and was also posted on Twitter by other state-backed news outlets such as the Global Times.

The Beijing Games are set to take place from Feb. 4 to 20.

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Starring 24-year-old Chinese actor and singer Zeng Shunxi, Xinhua journalist Lu Binqi and patriotic rap group CDRev, known for its tunes targeting perceived enemies of the Chinese government, the cheery ballad urges listeners to attend the games and said whether athletes "win or lose, we cheer for you".

It generated a big thumbs up on Chinese Weibo, especially by fans of Zeng, who has over 20 million followers on Weibo.

A man walks past an installation of Beijing 2022 ahead of the Beijing 2022 Winter Olympics in Beijing, China, Jan. 25, 2022.  (REUTERS/Tyrone Siu)

But on Twitter, which is banned in China, others called the lyrics "cringey," saying the title was misaligned with strict travel restrictions in China and for the Games. There is a mandatory quarantine for most visitors to the country and tickets will not be sold locally.

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The Games will be held in a "bubble" that strictly separates athletes and other Games personnel from the public.

"'Come join us' ... but they haven't agreed to direct