Barcelona, Human Mobile Devices partner for fan-led logo ahead first home game

Flick, Romeu, Victor, Olmo, Roebuck… there have been plenty of high-profile new arrivals at FC Barcelona in recent months, and yesterday, the club announced a new supporter to join the masses of fans out there.

That supporter is Human Mobile Devices (HMD), a European mobile phone innovator that prides itself on doing things differently – a trait made abundantly clear in the new partnership reveal.

Dropping on the Human Mobile Devices (HMD) and FC Barcelona social channels, the partnership reveal video shows Lamine Yamal’s hairdresser, Saul Peregrina, shaving the world-famous FC Barcelona crest next to the Human Mobile Devices (HMD) logo at the back of the culer’s head to announce a three-year partnership deal, and it also gives a sneak peek of a Human Mobile Devices smartphone, HMD Skyline in Blue Topaz. The intricate artwork took two hours to complete.

Saul Peregrina, hairdresser to the stars, recently cut Lamine Yamal’s hair and the La Masia graduate’s reaction video on TikTok has clocked up 7.5 million views. This time Human Mobile Devices (HMD) put fan Iñigo in Saul’s barber seat to recreate a stunning piece of shaved art combining the two brands’ logos.

Sure to cause a stir on social media, the fan-led short film focuses on a young 20-something male Barca fan, who in true Catalonian style, steps into a traditional neighbourhood Barber Shop to have his hair cut and talk all things football.

Dressed in relaxed jeans and the new FC Barcelona home shirt, the young man shows the barber a picture as if to say, ‘this is what I want’, before the barber – Saul Peregrina – intricately gets to work with his clippers. After a series of close-up shots, the camera pans out to reveal the finished ‘do’ which shows the Human Mobile