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Barcelona have confirmed Spotify as their new ‘main partner’ in a landmark deal which will see the club’s Nou Camp stadium undergo a name change.
Spotify – a music streaming service - will be on front of the club’s men’s and women’s shirts for the next four seasons, on Barca’s training shirts for the next three campaigns while most notably, the club’s stadium will now be named Spotify Camp Nou. On Tuesday evening, the club claimed the agreement will ‘bring football and music together like you’ve never seen before’.
Last year, Spotify owner Daniel Ek confirmed his intentions of buying Arsenal – the club he supports - from Stan Kroenke. Despite billionaire Ek preparing a second bid of over £2billion to buy the Gunners having had £1.8billion offer rejected, club owner Kroenke ruled out a deal.
The Swede is a boyhood Gunners fan and his interest in buying the club surfaced following the Super League debacle in April last year when fans’ frustrations against Kroenke spilt over. However, such a move never came to fruition and Spotify have now closed a landmark sponsorship agreement with Barcelona, who had been seeking a sponsor to replace Rakuten.
The Japanese e-commerce giant previously had a four-year shirt sponsorship agreement with