AWS AI-powered video highlights feature introduces game-changing World Cup viewing experience for fans

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Sports fans continue to seek a dynamic viewing experience whenever they decide to tune into a live sporting event. The advancements in technology have only raised expectations.

Creative uses of graphics, on-demand game data and video replays and highlights are just some of the ways a broadcast can keep fans engaged. 

The World Cup is one of the most anticipated sporting events on earth, and this year's women's edition of the soccer tournament is no exception.

Fox Sports, a unit of FOX Corp., parent to Fox News and FOX Business, proactively tackled the trend of enhancing sports fans' viewing experiences by building and deploying an innovative AI-powered feature called "Catch Up With Highlights." 

WHAT IS A.I.?

The official FIFA Women's World Cup Australia and New Zealand logo on a ball during a Group B match between Australia and Ireland at Stadium Australia July 20, 2023, in Sydney, Australia.  (Joe Prior/Visionhaus via Getty Images)

The "Catch Up With Highlights" feature, which autonomously generates recap videos and game highlights in real time, initially launched last year for the FIFA World Cup in Qatar. 

FOX teamed up with Amazon Web Services (AWS) for the AI-powered replay feature. Julie Souza, head of sports, global professional services, at AWS, said the amount of data available in modern sports presents several exciting and unique opportunities for fans and professional sports leagues.

"Now you have all this data in sports, whether its optical tracking through camera capture or sensors, or [players] are wearing chips in their pads … and you're getting this granular level of data now that lets you do really cool stuff and