Ashleigh Barty full of praise for 'biggest sponsorship deal in women's sports'

Ashleigh Barty has praised a new title sponsorship deal between the Women’s Tennis Association and medical technology company Hologic. 

Hologic, which focuses primarily on improving women’s health and wellbeing, has been announced as the global title sponsor of the WTA Tour. 

It is the largest global sponsorship in WTA history and Hologic’s first worldwide sponsorship.

The multi-year alliance will see Hologic integrated into the WTA across all platforms, including net signage at all WTA tournaments and virtual advertising at WTA 1000 and 500 events. 

Barty, the world number one tennis player and a three-time Grand Slam winner, has praised the new partnership.

“As a professional athlete who relies on my health to perform at the highest level, I’m excited that Hologic has partnered with the WTA,” she said. 

“Hologic’s initiative to invest in women’s tennis shows its commitment to women’s health and women’s sport. 

“I look forward to playing on the Hologic WTA Tour and the impact this partnership will generate for women globally.” 

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