ASDA axes its Smart Price range

Supermarket giant ASDA has axed its Smart Price range, it has been announced.

Hundreds of thousands of people and families in the UK currently rely on ASDA's cheap Smart Price products. Some of the most popular items include things like pasta, soup and cereal.

The supermarket firm, which was bought by the Issa brothers and backers TDR Capital last year, said it will axe its Smart Price range and replace it with new Just Essentials by Asda products. It said the new budget range will comprise 300 products, a 50% increase on the current Smart Price range.

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Just Essentials products will initially arrive in stores from May and be rolled out to replace Smart Price over the summer. Asda said it has designed the new range with consideration for customer concerns over the cost of living crisis.

It comes a week after the Office for National Statistics said inflation jumped to a 30-year-high of 6.2% in February, with food inflation at 5.3%.

Mohsin Issa, co-owner of Asda, said: “We understand that customers are increasingly worried about the cost of living and want help to keep their grocery bills in check, whilst still being able to buy healthy and nutritious food for their families.

“Our new Just Essentials range has been specifically designed with this in mind, combing our lowest prices with a much larger and more diverse range of great value products to meet all household needs.”

The shake-up of its product range came as Asda revealed revenues of £20.4 billion in 2021, representing a 0.6% increase in like-for-like sales, excluding fuel. However, the retailer highlighted that like-for-like sales declined by 2.9% in the three months to