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Art, technology and innovation behind beauty in the UAE

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euronews.com

The global beauty and personal care market was estimated to be worth over €464 billion in 2021 and is expected to reach €631 billion by 2026.Innovation through science and technology is helping brands stay ahead of competitors.Chief Digital & Marketing Officer at L'Oreal Middle East, Mehdi Moutaoukil, told Euronews that the world is now powered by technology and data.“We have been digitalising our consumer journeys over the last decade and it will continue.

So with the rise of Web3 and Metaverse, the possibilities are endless for beauty.”He said this will allow the company to move into a completely new era of creation not just in terms of products, but for devices and services too, to create improved customer experiences.Shoppers are now being driven towards products that do not just make promises about results but are also backed by science.Global beauty company Cellreturn has developed LED devices alongside NASA scientists that assist with skin rejuvenation, muscle pain and hair loss.Dr Amanda Powell is the CEO of Cellreturn in the UK & UAE.

She explained their technology allows the rays to go 6mm into the skin and be absorbed by the mitochondria of the cells.“The mitochondria is the powerhouse of the cell, it creates ATP (adenosine triphosphate) which is the energy of the cell.

And so with the rays, it goes into the skin, it creates ATP and a cascade of cellular events to help to rejuvenate, to repair the cells,” she told Euronews.Luxury facial aesthetics firm, Ouronyx, provides aesthetic beauty treatments for the face.

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