Arizona State football coach says NIL is 75-80% of recruiting, shares hopes on how it will be used

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Some of the most important figures in college athletics have been vocal that NIL needs fixing.

An SEC contingent that included Alabama head coach Nick Saban, LSU's Brian Kelly, and conference commissioner Greg Sankey even traveled to Washington, D.C., to make a case for federal assistance in regulating how college athletes can earn money off their fame.

Finally permitted in 2021, it has changed the landscape of college sports, and one football coach has an estimate of how much of a role it plays in recruiting.

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Arizona State football head coach Kenny Dillingham speaks to the media at the Carson Student Athletic Center in Tempe on Feb. 2, 2023. Other Asu Fb Coach Coaches (Rob Schumacher/The Republic/USA TODAY NETWORK)

"NIL is 80% of recruiting. 75% of recruiting," Arizona State head coach Kenny Dillingham said earlier this week. "So to think that it's not is naive."

However, Dillington wants money given to his players to be via the local community.

"I hope the players that choose to come here get paid the maximum amount of money they can ever get paid, more than anybody in the country. That's what I hope. I hope I do such a good job that people, that business flock to pay our players more than anybody in the country, because we have a Valley behind it. And if you don't think that your one business can make a difference, you're false. It's not true. Your one business supporting one player, reaching out to one player on Twitter saying ‘we’re gonna pay you blank amount of money a month to do this' - it's critical. It's huge. You don't understand, because there are so many businesses…

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