Arabian Travel Market 2022 opened its doors in Dubai

Arabian Travel Market (ATM) 2022 opened its doors for the 29th edition in Dubai. The Middle East's largest travel and tourism exhibition brought together global decision-makers in the sector seeking out new growth horizons for the industry.

This year, the event attracted 1500 exhibitors, representatives from 158 destinations and 20,000 attendees. The focus was on future worldwide tourism investments and finance strategies.

ATM 2022 was 85% larger than last year, with attention shifting from a post-pandemic recovery to future opportunities.

Danielle Curtis is the Exhibition Director for the Arabian Travel Market.

“We've basically been working hard to gather the momentum over the last 12-months and focus on the future trajectory, the future growth.”

The event is also a showcase for countries hoping to appeal to new tourist markets, with annual attendees from European nations of Greece. and Germany to countries like Jamaica, who were taking part for the first time.

Director of Spain Tourism Office Daniel Rosado Bayon said it is a great opportunity to promote national tourism to a global market.

“We have amazing experiences that can be done throughout the year and not only in summer, but throughout the year and throughout the country. We have many different things that we can do from beaches to ski resorts. And we can say Spain is a world in a country.”

The International Air Transport Association, IATA, expects overall traveller numbers to reach 4 billion in 2024, exceeding pre-pandemic levels, which was a boost for exhibitors.

ATM Exhibition Director Danielle Curtis said this was illustrated by the new products on the show floor, from airports, airlines and hotel offerings.

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