American Football analytics company to create 21 roles in Irish expansion

American football analytics company Pro Football Focus has announced 21 new full-time roles in Ireland as it expands into other markets including soccer.

The European launch follows the Aer Lingus Classic between the Northwestern Wildcats and the Nebraska Cornhuskers, both clients of PFF, at the Aviva Stadium in Dublin.

The company provides game and player insights to NFL and NCAA teams.

Its expansion into soccer will include a "club focused product" for American and European teams.

This is expected to create 21 remote full-time and 175 seasonal analyst roles in Ireland over the next three years.

Founded in the UK in 2009, PFF analyses player performance, ranks/grades players and assesses overall team performance. These insights can be accessed by customers through a subscription-based platform. In 2011, PFF began providing customised data monitoring services for three NFL teams.

PFF now supplies data for all 32 NFL teams, more than 100 NCAA football teams and seven CFL teams. Other notable customers include NBC Sports, CBS Sports, Fox Sports and EA Sports.

"The decision to establish an operation in Ireland was primarily driven by the availability of talent and the flourishing sports tech ecosystem here," the company said in a statement.

Tanaiste and Minister for Enterprise Trade and Employment Leo Varadkar said: “Pro Football Focus is a really welcome addition to the growing sports tech sector in Ireland. These are exciting and interesting roles in software development, data collection and analysis in an international sports analytics company.

"I’m particularly pleased to see the company provide remote working opportunities – it’s important to give employees the option, where possible and the Government is putting in