Amazon launches 'biggest ever' Prime Day sale: Tech writer-approved offers to shop now

Amazon's biggest ever Prime Day has now launched, with the online retail giant slashing its prices in a big way across most of its catalogue. The Prime Day sale, which is set to run from today until Friday July 11, but day one has been dedicated to huge reductions on tech.

This year marks the first time that Amazon is running its sale extravaganza for longer than 48 hours with the deals set to come thick and fast over the course of the next four days. In the past, we've seen some discounts go even deeper than the likes of Black Friday, so it's a fantastic time to pick up that gadget you've been eyeing up for a while at a hefty reduction.

As a tech journalist that spends far too much time scrolling through Amazon, I'll be here throughout the day to bring you all the best tech deals surfacing on Amazon Prime Day. Follow along with our live blog below to make the most of the discounts.

It's worth mentioning that you'll need to be an Amazon Prime Member to get the most out of Prime Day. While everyone has access to some deals, some of the best savings can only be accessed by Prime Members.

Thankfully, you can get a free one month trial of Amazon Prime by signing up using this link. Bear in mind that the service will auto-renew at £8.99 per month if you don't cancel it ahead of time.

Away from Amazon Prime, several other UK retailers are also running sales on their own stock. Here's a list of other places to check out for a bargain this week:

Good morning! Welcome to our live blog coverage of Amazon Prime Day for 2025.

The sale has already kicked off in a huge way with plenty of Amazon's own-brand tech down to its lowest price ever. If you're been holding off on upgrading your Fire TV Stick, now is the ideal time to hop on a