Allianz named as sponsor of GAA football championship

Allianz Insurance have been unveiled as the new sponsors of the All-Ireland senior football championship at a launch in Croke Park today.

They replace Eir as the main sponsor of the football championship, after the latter switched to sponsoring the hurling championship last November.

The three-year deal also sees Allianz become an Official Sponsor of the Camogie Association and Official Sponsor of the GAA Museum at Croke Park.

The insurance giant now sponsors both flagship national competitions in men's Gaelic football, having been the title sponsor of the National Leagues for 31 years, originally under the guise of Church & General.

GAA President Larry McCarthy said: "It is a great pleasure to welcome Allianz Insurance as sponsor of the GAA All-Ireland Senior Football Championship. Over the past 30 plus years, we have built a wonderful partnership with Allianz through their sponsorship of the Allianz Leagues and we look forward to developing this relationship as they take on this new sponsorship."

CEO of Allianz Insurance, Sean McGrath commented: "Allianz's brand purpose has always been to secure our customers’ futures and give them the confidence to write their own story. With our sponsorship of the GAA All-Ireland Senior Football Championship alongside the Allianz Leagues, we will continue to work alongside the GAA as we have done over the past 31 years in supporting communities across the country and the passions of our customers.

"We are delighted to celebrate our long-standing commitment to Gaelic Games and look forward to our future together".