Aldi in hot water with shoppers over 'shameless' 90p bakery item a year after M&S cake row

Supermarket giant Aldi has found itself in hot water with shoppers following the introduction of its new bakery item. Earlier this week shoppers noticed bread rolls being added to shelves. Sounds simple enough.

But it wasn't long before shoppers started hitting out at the supermarket. Under a post showing off the new 89p 'Metro' bread rolls on the Extreme Couponing and Bargains Facebook group, shoppers were quick to point out the product's resemblence to a certain popular high street sandwich shop's branding.

Donna-Marie Coogan said: "Metro rolls. They have no shame! I love it." Jonathan Curtis wrote: "I like the shameless attempt at that branding." Emma Cheney joked: "I cant even wait for the subway, aldi court case."

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Meanwhile, on Twitter, @fabriellax said: "Audacity queens @AldiUK bringing out 'Metro' rolls as part of their new bread products which have absolutely no likeness to Subway whatsoever." @leepicken1 said: "@AldiUK are at it again with there knock off subway rolls "metro rolls"."

Manchester Evening News contacted both Aldi and Subway for comment.

Last year Aldi found itself in a legal battle after M&S accused its Cuthbert the Caterpillar cakes of being a rip off of the iconic Colin the Caterpillar. M&S' Colin cakes have been a staple of British birthday parties since the 90s, and the retailer wasn't happy about the resemblance of Aldi's offering.

Following M&S filing legal action, Cuthbert cakes were removed from all stores. As well as the cakes, M&S also filed legal action against Aldi for 'copying' its popular light-up gin snow globes.

Earlier this year both retailers called a truce as a deal was reached between the two. M&S