Alan Sheehan says Swansea plan to build on buzz of Snoop Dogg becoming co-owner

Alan Sheehan has described the “buzz” since Snoop Dogg became a Swansea co-owner and explained how the Championship club plan to build on the feel-good factor.

The 53-year-old American rapper joined a growing list of celebrity investors in British football last month by becoming part of a Swansea ownership group that already included Croatia midfield great Luka Modric.

Multi award-winning Snoop said Swansea’s “underdog” story “really struck a chord with me” and his vast following on social media – 89 million on Instagram and 20.5 million on X – quickly learned about the Welsh club and his love for Joe’s ice cream in the city.

Swansea City is delighted to announce global rap superstar and multi-platinum selling artist @SnoopDogg has become the club’s latest high-profile co-owner and investor.