AI-driven technology to revolutionize sports betting via personalized experiences based on patterns, interests

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Sports wagering is currently legal or poised to go legal in about 29 states across the U.S. Maine and Florida represent the two most recent states to permit sports betting.

The growth of sports gambling was sparked by the Supreme Court's decision to strike down the Professional and Amateur Sports Protection Act in 2018. The ruling effectively allowed states to decide whether sports wagering would be legal within their respective borders. North Carolina recently passed legislation which paves the way for online betting to eventually become legal in the state.

Super Bowl LVI drew approximately $8 billion worth of wagers, but February's big game between the Philadelphia Eagles and Kansas City Chiefs surpassed last year's betting totals. As legal sports gambling continues to spread across the country, generative artifical intelligence (AI) is introducing algorithm-driven personalization to betting platforms.

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A customer makes a sports bet at the Ocean Casino Resort in Atlantic City, New Jersey, on Sept. 6, 2022. (AP Photo/Wayne Parry)

The AI-powered technologies have opened the door for a whole new experience for those who decide to partake in sports betting. Machine learning algorithms can be leverage to allow various sportsbooks to analyze a given bettors' patterns and interests to show them personalized recommendations. As a result, users are given a variety of new tools that they otherwise would not have without the technology.

"AI will allow for increasingly personal experiences for sports bettors, and customize quests for users, building upon the type of quests they tend to