AI-driven platform Play Anywhere launches game-changing partnership to reimagine interactive TV sports rights

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As artificial intelligence continues to completely change the way millions of fans interact with live sporting events, a platform is introducing an innovative approach to monetization.

Technology company Play Anywhere has developed a proven track record of increasing fan engagement and creating new revenue streams for its partners. The technology can be seemingly integrated into mobile devices, connected televisions or various streaming devices.

For instance, a particular sponsor or advertiser may require an on-screen click-to-purchase option for merchandise during an NFL game, or a company could discover that fans are seeking a more tailored and personalized experience. In either instance, Play Anywhere's technology is well-versed in creating revenue paths.

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Gamblers flow into Caesars Sports Book at Caesars Palace Hotel & Casino to watch and bet on Super Bowl LVII on February 12, 2023, in Las Vegas. (George Rose/Getty Images)

The emergence of more and more AI-powered technologies has opened the door for a whole new experience for those who decide to partake in sports betting.

Machine learning algorithms can be leverage to allow various sportsbooks to analyze a given bettor's patterns and interests to show them personalized recommendations. As a result, users are given a variety of new tools that they otherwise would not have without the technology.

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The Play Anywhere platform is also optimized for integration with a wide variety of sportsbooks, giving users the ability to make same-screen bets in real time. Play Anywhere CEO Yaacov Ben-Yaacov