Adani Group Named Principal Sponsor For Team India At Paris Olympics

In a big announcement on Wednesday, Gautam Adani, the chairman of the Adani Group, has announced that the conglomerate will be sponsoring the Indian team travelling to Paris for the 2024 Olympics Games. With the Indian contingent in the last leg of its preparations for the 2024 Olympics, the Adani Group has pledged its whole-hearted support to the champions of the nation through a campaign with the theme #DeshkaGeetAtOlympics. The campaign centres around the athletes, who have spent hours and years in training to win and hear the national anthem after the victory.

The social media campaign has been launched even as the Indian sportspersons continue to put in the hard yards before flying out to Paris for the Olympic Games set to be held from July 26 to August 11.

The campaign, anchored by an inspiring film, encapsulates the relentless dedication of Indian athletes and reignites the feeling of patriotism amongst the audiences as India's best athletes take centrestage once again.

The film showcases India's top sporting talent sweating it out as they prepare to head to Paris, aiming to surpass the Tokyo Olympics ‘medal haul and earn the honour of hearing the national anthem at one of the most anticipated global sporting events. In the last Olympics, India finished with a record tally of 7 medals, Adani Sportsline informed in a release on Monday.

The Adani Group is committed to elevating and developing the sporting ecosystem in India in a way that inculcates and drives a sporting culture across the nation. Through its contribution, the Group aims to develop India's next generation of sporting champions and support them in their journey towards representing India on national and international platforms like the Commonwealth