Why are skiers wearing tape on their faces at Winter Olympics? What does it do?
As American curler Matt Hamilton rocks technicolour Nikes on the ice that have built an online fanbase of their own, and Team USA snowboarder Tessa Maud reps Kim Kardashian West’s Skims loungewear for millions of viewers on TikTok, fashion is once again a talking point of the Winter Olympics. And while viewers are commenting on Team GB’s opening ceremony coats or Mikaela Shiffrin’s skiwear, many have noticed that several biathletes and skiers are taking to the slopes with coloured tape on their cheeks and noses, war-paint style.
