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In the end, Rangers cinched it. There’s only one winner as far as I can see when it comes to this long-running sponsor rammy between the SPFL and the top brass at Ibrox … and it’s not league chiefs Neil Doncaster and Murdoch MacLennan. From the very start of this whole mess you could see Rangers had a point.
The SPFL have responded to Rangers chief Douglas Park as the cinch sponsorship row continues.
The motor firm run by Rangers chairman Douglas Park insists the SPFL owe the club and the rest of Scottish football an apology for their cinch rammy.
A full top flight round of matches is due to take place on Christmas Eve for only the second time in 44 years as the Scottish Professional Football League prepares to release its fixtures for the 2022-23 season on Friday.
Few things are straight forward in Scottish football – not even when cinch are involved.
Rangers will continue to profit from the cinch SPFL sponsorship despite league chiefs striking a deal that cuts the Ibrox side out of requirements to display the car dealer’s branding.
The Scottish Professional Football League has agreed a revised sponsorship deal with its current partners cinch, which will allow Rangers to be excluded from displaying the car firm’s branding.
Rangers will not be required to display cinch branding after being excluded from a revised title sponsorship contract with the Scottish Professional Football League.